Ahhh, foreigners. Recently Swedish company H&M's ad featured a little black boy wearing a "Coolest Monkey in the Jungle" sweatshirt. These people just didn't think about things that might be racially sensitive from an American perspective. Lemme give you a little clue: there might be a reason for that.
When I lived in Australia, do you know how many people of African descent I met and chatted with in my almost three years of living there? Zero. None. So hearing tales of the "Krispy Kreme Klub" (KKK for short!) popping up in Europe hardly surprised me. People in charge of marketing probably didn't think about racial-anything any more than than they'd think of the Crispy Creme Club (CCC for short!) being a problem. It was perhaps insensitive, but I can't say they had it out for anyone.
I will say this, though: if you're from elsewhere and decide to advertise here in America? What the heck? Please get a few Americans who have lived in this country for their entire lives to peek over your content before publishing. It would be a great idea.