Please don't take him to the doctor for this rash! The doctor will think his mommy doesn't take good care of him and he's scared the doctor will give him nasty medicine! And it will taste bad! You wouldn't bring him to the doctor if YOU were his mother, would you??? Mean old Mom made him go. It turns out he has an allergy to Baby Magic shampoo. I thought I'd save $1.50 instead of buying the Johnson's stuff, because non-baby products hurt his eyes. Now I'm out a $25 copay and have an unhappy Elf. Lookit all the money I saved by switching brands, though. Sigh.