I think this movement to give people in the grocery stores and fast food joints a "living wage" is absolutely ridiculous. Only imagine busting your butt, taking on about $100,000 in debt, going to college and emerging only to find that you're getting the same wage as the dropout who got hired yesterday at McD's. That's just not right.
Anyway, with that being said, the right thing to do in any business is to reward your loyal workers. Yes, that does mean you should make them full-time staff and give benefits after a certain number of years. I'd happily pay extra for my burger to ensure that the people who show up for work every day and know their business well are paid well.
Balance, people. And wow. This video shows that McDonald's is just. not. there. yet.