People have a lot of money to spend. That was my first reaction to the idea.
But after reading an article about the subject, I figured if the families are going to be spending thousands on chemotherapy and other treatments anyway, might as well let the vet have a nice few visits, get the animal relaxed and comfortable, and the "final" visit will allow the animal to die peacefully in his own home. Makes sense.
Not the spending thousands on doggie chemo, but maybe a more streamlined version of the hospice program, would be a more reasonable middle-class option. A couple of visits, a really great steak dinner for the pup, and a loving good-bye.
When our cat died, it was absolutely horrible watching her suffer for days. We just didn't want to take her out for that stressful car ride, plunk her on that cold table and have the doc shoot her up, you know?
Right now, we're done having pets. Emperor is allergic to dogs. Woodjie is allergic to cats. And I? Am allergic to both. I'm thinking that means it's not gonna happen. Maybe a pet rock later.