1. They yammer at the parents, particularly parents in poverty who might not feel they can say no to some do-gooder's project, and indoctrinate them into believing the way they're raising their kids is messed-up and wrong. This so-called "mass intervention" is projected to reach the "90% of families in poverty not served by most current programs."
2. Distribute goody bags containing a couple of books and what looks like a pedometer that measures words. Data from these families is collected on a "LENA Mobile cloud-based tool for 24/7 access." ( I can't make this stuff up.)
3. LENA provides goal-setting and incentive plans/recognitions of achievement if the purchaser chooses (in this case, the schools). (source for above)
So there you have it. People who are lower on the socio-economic ladder are going to get talked down to, indoctrinated, pushed to accept this "help" and then tracked in their own homes in the hopes of "closing the achievement gap."
Allow me to adjust my tin-foil hat on just a little tighter before I say, it starts with "voluntary" programs for the poor, to "help" them. It ends with mandatory programs for everyone "because if it saves just one child..."
The idea of mandatory kindergarten, zero tolerance, and monitoring what our kids eat in the lunchroom was crazy talk 30 years ago. Here's today's batch of crazy, I guess.
Updated on 21 March to add: today, Missouri Education Watchdog has also done a writeup on this development.