I like it.
And maybe this sounds silly, but it has a friendly sort of a feel, and it doesn't smell weird. If you're like me, that's important. The only criticism I would have is that it doesn't lie flat as the advertisements claim. I've posed the Bible here with my telephone bill so that you can see the size, but I really had to press pretty hard to keep it open while I snapped the shot.
So I'd give it four stars. It's nice, it seems sturdy, it's pretty all-occasion and plain. No surprises. Something about this font is very readable, I think even more than the standard Helvetica type.